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Is the destruction of branding a solution for tobacco, alcohol and obesity problems ?

par Valentin Petkantchin
jeudi 14 février 2013.

Economic Note

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In the name of public health, public authorities have issued a flurry of regulations restricting companies in the use of their brands. A growing number of products — tobacco, as well as alcohol and certain foods — have been in the crosshairs.

But such policies may prove ineffective in lowering consumption of the products involved. They inevitably undermine the role that brands play in the market, depriving consumers and businesses of their economic benefits.

- Read the Economic Note…

- Read the Media release…

- Read « Du danger d’effacer les marques » :: Op-ed by Cécile Philippe, director of the IEM, published in Les Échos on May 17, 2013



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Is the destruction of branding a solution for tobacco, alcohol and obesity problems ?
Type : PDF (548.8 ko)
Mis à jour le : 13 février 2013




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